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How earworms help in marketing businesses?

In one of my earlier posts, I had written about how music can help increase sales in businesses. In this post, I will write about how music can help in marketing businesses. 

If we are very familiar with a name, it means that the name has been marketed well enough to stay in our memories. That's what jingles do - they create a repetitive loop a.k.a an earworm in our brains and this repetition makes the jingle-associated-brand name familiar to us. That way the brand name stays in our memory for a long time. Some of the jingles that I grew up listening to include those of Jungle book and Hamara Bajaj, to name a few. 

I got an opportunity to sing jingles too, for the UAE based radio channel called Gold FM. Here are the two jingles I did along with Suchitra Lata and Gokul Abhishek of Music Mint, Bangalore and Harish Sivaramakrishnan and Ganesh Ram Nagarajan of Agam. The jingles were originally released during Onam, 2010. 

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What's your favorite jingle/earworm track and why do you like it?

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