Now, there is more music than one can listen in a lifetime.
Now, there are more movies than one can watch in a lifetime.
Now, there are more books to read than one can read in a lifetime.
Now, there are more brands than one can flaunt in a lifetime.
Now, there are more varieties of cuisine than one can enjoy in a lifetime.
Now, there are number of adventure sports than one can experience in a lifetime.
Now, there are more schools of thought than one can follow in a lifetime.
Clearly, the options we have in life right now are going to outlive all of us. 
If you think about it, the music industry is a victim of this overwhelming number of options. The number of versions of any yesteryear song is increasing day by day.
In the pre-internet era, all of us had favorites in the music industry. The reason we had favorites then was there were limited number of music available for the masses to listen. Because of this, we used to listen to the same piece of music again and again and it stuck with us like an ear worm. We still find the yesteryears’ songs appealing for the same reason and not because today’s musicians are any less talented than the then musicians. The repeated listening of the same song made it easier for us to have favorites. 
However, its hard to pick favorites anymore. We have stopped listening to the same song for more than three times at a stretch even if the song is a masterpiece. The shelf life of songs has become much less. 
One effect of this shorter shelf life is more musicians resorting to making multiple versions of yesteryears’ songs instead of composing more number of original songs. The very thought of lesser shelf life scares musicians to break their brains to come up with an original song because they know it has become harder to get noticed. They feel they are not incentivized enough to put all their effort to making original music. 
In this scenario, how can we motivate musicians to make more original stuff instead of doing more covers? Share your thoughts. 

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